Last updated: April 2023
The business of Right Rent is marketing and involves the collection of personal information from individuals who may be interested in a specific type of service, and the sale of this personal information to our clients, who are businesses that provide services in the area for which the personal information was collected.
right.rent is a website owned and operated by Incremental Marketing Limited. For the purpose of the General Data Protection Regulation (the GDPR) the data controller is us (Incremental Marketing Limited) and our registered address is The Stables, Little Coldharbour Farm, Tong Lane, Lamberhurst, Tunbridge Wells, Kent, TN3 8AD.
Our nominated representative for the purpose of the GDPR is Mark Flint, Director.
Incremental Marketing Limited is registered with the Information Commissioner’s Office, registration number ZA791923.
When we talk about ‘us’, we mean Right Rent and the entity detailed in the schedule. We are the operator of this website. When we talk about ‘you’, we mean the person using this website or services of this website or viewing property listings, participating in any surveys, questionnaires or quizzes, or completing any forms produced by this website.
When we talk about ‘client’ we mean the business or businesses that engage or deal with us to purchase the information we collect. Our client(s) details are listed in this schedule.
‘Personal data’ or ‘personal information’ is information that directly identifies you, such as your name and email address, or data that could be used, on its own or in combination with other data, to identify you.
It is very important to us to protect your personal data and to use it strictly in adherence with applicable privacy and data protection laws.
We may collect and process the following data about you.
We collect personal data about you when you give it to us or explicitly consent for it to be given to us. This generally occurs when you complete an online form, survey, quiz or questionnaire in which case you have chosen to consent to the collection and subsequent sale of your personal data.
We collect and process the minimum amount of information we need to be able to sell your details to our client, so that our client is able to contact you about their services and deliver effectively to you the service you have expressed interest in, or to fulfil a service contract, or to meet a legal obligation. How much data we collect depends on the type of service you have expressed an interest in.
The information you give varies depending on the nature of your enquiry, but can include your name, email address, phone number, your budget, the home size you’re looking for, and the development you’re interested in. This list is not exhaustive and additional data may be passed to our clients when appropriate.
With regard to each of your visits to our site we may automatically collect the following information:
We work with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.
A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive.
We use the following:
Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our site or make payments.
Analytics/performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our site, which helps us to improve the way it works.
Functionality cookies. These are used to recognise you when you return to our site. This enables us to personalise our content for you and remember information you have given us.
Targeting cookies. These cookies record your visit to our website, the pages you have visited on it and the links you have followed. We will use this information to make our website and any advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. Please note that if you use your browser settings to block all cookies (including essential cookies) you may not be able to access parts of our site.
Except for essential cookies, all cookies will expire after 30 days.
We use information held about you in the following ways.
We will use this information:
We will use this information:
We may combine this information with information you give to us and information we collect about you, and may us this information and the combined information for the purposes set out above.
With your permission, we sell your personal data to our clients who may use your personal data to contact you about products or services they deliver or sell. It allows us to align the products and services of our clients as closely as possible to your needs and situation. Our clients may then contact you to offer or market their services to you.
We process data by selling it and transferring it to our clients to enable our clients to deliver to you, products, services and information that you have expressed interest in, or that are compatible with the reason you provided your personal data. We may do this because you gave your consent.
Our clients are build-to-rent, co-living, student and later living operators offering homes to rent within the United Kingdom.
We may also share your information with selected third parties including:
business partners, suppliers and sub-contractors for the conclusion and performance of any contract we enter into with them or you;
advertisers and advertising networks that require the data to select and serve relevant adverts to you and others;
analytics and search engine providers that assist us in the improvement of our site.
In addition, we may disclose your personal information to third parties:
in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets;
if Incremental Marketing Limited or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets; and
The personal data you provide to us is stored in customer relationship management (CRM) software that has strict security to ensure data protection, integrity and confidentiality. While we do our best to ensure the security of your data, no storage is 100% secure and we cannot guarantee the safety of your data.
From the CRM, your data is then transferred to our client. Such a transfer may include transfer of information across borders depending on where the client is. This means your data may be transferred to, and stored on, computers outside of your country and the data protection laws may be different from those where you live. By agreeing to this policy, you agree to such a transfer.
Data is stored in our CRM indefinitely until we chose to delete it or you request its erasure. You can request its erasure at any time by emailing firstname.lastname@example.org.
Our site may, from time to time, contain links to and from the websites of certain partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these have their own privacy policies and that we do not accept any responsibility or liability for those policies. Please check these policies before you submit any personal data to these websites.
The GDPR gives you the right to access information held about you. Your right of access can be exercised in accordance with the GDPR.
Copyright © Right Rent 2023